Spinning Reel Instructions

Marchionne, Fiat presents the new analysts. The car aims to double revenues in 2014

Fiat again in 2011 with a new brand. With forecasts of a growth in turnover to 29 billion in 2014. And with the support of trade unions in replicating the model Mirafiori. These are ideas that have emerged so far in the presentation of new strategies at the Lingotto in an event being held in Piazza Affari, scheduled until 18.30. To the present. D. Sergio Marchionne the CEO of CNH, Harald Boyanovsky, the number one and FPT Iveco, Alfredo Altavilla, the treasurer and the head Camillo Rossotto Investor Relations, Marco Auriemma.

new brand

a result of the division of Fiat Group decided upon at the shareholders' meeting on September 16, there will be 1 January 2011 Fiat and Fiat Spa Industrial Spa, two new groups, both listed on the Milan Stock Exchange, which have distinct brands.

Fiat, with a clear mission focused business in the automotive sector ( last Nov. 22 in Los Angeles presented the new 500 for the U.S. market) , reads a note will be marked by a logo that says Fiat letters elongated blue . The new brand is in response to differentiate the car from the brand logo of the product in order to strengthen the leading role in the management of the holding company of a production complex multiple sourcing.

The design of the mark, in particular, has been driven by the desire to create an icon in which it was possible to find a strong link between past and future. This led to the revival of a logo already represented in the iconography's historic, but in the nature of which is found a lot of tension with modernity and innovation.

Fiat Spa Industrial , represented by commercial vehicles, agricultural equipment and construction and related engines and transmissions, has kept the iconography that was created Fiat Group. Of questa, infatti, conserva l'intento di rappresentare solidità di un grande gruppo industriale. Rispetto al marchio Fiat Group, lo sfondo é il tradizionale blu dell'azienda e la denominazione Fiat Industrial é rappresentata con il colore giallo-arancio. I nuovi marchi, che sono stati realizzati da "Robilant Associati", sostituiscono il logo Fiat Group che era stato adottato nell'ottobre di cinque anni fa.

FONTE: www.ilsole24ore.it